Suicidal tendencies and the power of "nano-niches"

Nji,

Today, I expose a suicidal tendency that many marketers
exhibit; why that tendency skyrockets during a recession;
and an outright cure for it.

The suicidal tendency is:

-Doing the same thing everyone else is doing in your market
-Believing that persistence and determination alone will cause
you to prevail
-Bleeding red ink until you have no choice but to stop.

This runs RAMPANT in an economic downturn, when people
are so open to business opportunities and "turn key"
marketing systems and plans, and so sick and tired of the
negative media vomit, so wanting to believe in something
good, that they eagerly jump in.

Their desire to believe and hope is so great, they don't
realize they're missing the most essential ingredient in
all of marketing:

*A USP, a Unique Selling Proposition.*

If someone hands you a turn-key business, one where
"anybody can do it!", the very fact that "anybody can do it"
means you lack a USP.

For most businesses, the failure rate is 90%.

For "anybody can do it" businesses, the failure rate is 99.9%.
Ah, the irony.

The lack of a USP for the individual business owner is why.

See, the key to a successful business is not doing something
that "anybody can do" (that just makes something hard look easy);
it's finding something that very few people WILL do.

Here's the cure to that:

-Add a unique twist... something special of your own
that nobody else adds. You didn't have a USP... now you do.

-You tailor that uniqueness to a very specific "nano-niche".

If you're selling soap, you recognize that being the king of
"soap" on the Internet is a nearly impossible task. At least
in the short term.

So you appoint yourself the king of "Lemon Scented Hand Soap"
instead.

Nobody else has really claimed that hill as their own. It's
poorly guarded. You can storm the barricades and win.
It's a small hill but it's possible for you to own it.

And you build out your empire from there. You become
the benevolent dictator.

Now in Google AdWords, the trick is finding those
"nano-niche" keywords. Those cracks in the sidewalk
where you can buy traffic at an affordable price, where
nobody is projecting a powerful USP.

The best tool I know of for locating those keywords and
niches is AdWord Accelerator. It's is truly the "nano-niche"
tool of the 21st century. Especially if you're in highly
competitive markets (as an affiliate, for example), it's essential.

I invite you to watch the videos at http://AdwordsAcceleration.com
and see for yourself. Use Stephen Juth's x-ray tool to find a
nano-niche you can dominate, build a USP and a unique
business within that niche, and you'll have an edge few others
have.

http://www.AdwordsAcceleration.com

Perry Marshall