Tuesday 24 March 2009

AdWords Technique: 7% to 20% CTR, Overnight

Nji,

Mastermind Club member Ken Heikkila sent me this cool story:

"My #1 keyword ads have just never broken an 8% CTR
so I created four ads, one emotional, one intellectual, one
psychological and one novelty... thinking that as they rotate,
the odds would be that one would appeal to searchers
that would identify with one but not the others.

"I've also added a humorous ad and an ad that ask a question.

"Consistent result for all the above ?

"20 - 50% CTR's for each ad. Individual Keywords do represent
a mindset in the market but each one of them also has at least
those six human areas of identification one needs to associate
with that mindset.

"Deeper I go into my little market niche..."

Cool technique, eh?

Ken just handed you the secret to your next breakthrough.

If you extend this idea wider and deeper, you also have a
way to tap unmet needs in your market niche - things that
somebody should be saying and offering, that none
of your competitors can see.

A Google ad only has space for 130 characters, but there
are millions of things you can say. Even with dozens of
possible angles to any niche, sometimes I get stuck with
one ad that I can't seem to improve any further. How
about you?

Dr. Howard Jacobson (author of AdWords for Dummies) and
Dr. Glenn Livingston (smartest Market Research guy I know)
devised a brilliant technique that maps out all the messages
that your competitors on Google are putting out there, and
seeing with X-Ray vision what they're missing. It's an A-B-C,
1-2-3, color by numbers, concept.

This new Adwords technique can have a dramatic and
immediate effect on your click through rate and

- It's NOT black hat ...

- There's NO WAY Google could ever ban it ...
(nor would they ever want to) ...

- It works on ALL PPC search engines ... not just AdWords.

Best of all, this new technique gives EVERYONE (the searcher, the
advertiser, and Google) exactly what they want ... it's
a win-win-win all around.

Go through the steps Howie gives you and wamma jamma,
there's your opportunity, sitting there waiting to be exploited.

There's gold layin' in the streets, for anybody who's
ambitious enough to go pick it up.

I love this product and I think anyone can use this to
find some gold that's been invisible to everyone else.
A secret weapon for your Pay Per Click arsenal.

If you spend more than $300 per month on Google, it will
pay for itself in days.

AdWords "Checkmate" Matrix identifies wide-open
holes in your market, so you can step in and fill them,
quickly, easily, profitably. Superior ads almost write
themselves.

See for yourself if this isn't one of the simplest, most useful,
instantly profitable ebooks you've ever bought:

http://www.AdwordsCheckmate.com/NewAdwordsTechnique.php

To Your Success,

Perry Marshall

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