Nji - AdlandPro Website Success Course - 2 - Automating your work!

Welcome back Nji,

In today's lesson we will show you how to set up
a form on your website and how to automate your
work.

FORMS, AUTOMATION AND LIST-BUILDING
===================================

FORMS
=====

As we have seen, a successful website needs a way
of capturing visitors email addresses so that you
can make follow ups. If you don't you will be
losing 70% of your potential customers. You need
to remind them to come back to your site and
inform them of special offers or new products or
services.

If you are paying for website hosting you almost
certainly have a cgi-bin which allows you to set
up a form. Some free website hosts however do not
give you a cgi-bin because of security issues. In
any case we are going to show you in tomorrow's
lesson why free hosting is not always best.

Basically a form works like this. Once you have
downloaded a form script and read the
instructions, you need to upload it to the
"cgi-bin" on your website server (where you host
your site). You then put some HTML code on your
webpage. When someone fills in the form and
clicks on the "Submit" or "Send" button, the
information is sent to the "cgi bin" on your
website server. The script you have put on your
server "handles" this information and sends you a
copy.

There are some free scripts available but there
are also concerns about the security of many of these.

One solution to building your follow-up and mailing
lists without having to be concerned with the technical
details of form handling, or if you do not have access
to a cgi-bin for your website, is to use an established
and reputable third-party service until you are
more technically experienced and you are looking to grow,
rather than establish, your automation capabilities.

All you will need to do is copy the html code that is
generated by your service provider and paste it into your
webpage. Your provider will give you access to a control
panel from which you can manage all your follow-up
and list maintenance needs.

USING AUTORESPONDERS
======================

Most internet users expect immediate replies to
information they request on the web. If you put
out an advert, you have to be prepared to respond.
Visitors don't want to wait 2 or 3 days.
By using an autoresponder you will be able
to reply literally within a couple of minutes.

This course is being sent to you from an
autoresponder!

You too can set up a form so that it submits
the request for information to an autoresponder
address. You will not have to worry about
following up manually which can be very time
consuming.
Or, you can provide a clickable email address
for your visitors to subscribe.

An autoresponder will also allow you to FOLLOW-UP
as many times as you want and it is a well known
fact that most prospects only become customers
after the 3rd, 4th or 5th follow ups. In one of
your follow-up messages you will need to make a
call for action.

If you don't ask your prospects to buy, the chances
are they won't.

Many free, or hosting provided autoresponders have
limitations in their features and most users will
find that they only just get set up and working
to discover that they need their autoresponder to do
more to get real benefits.

Use your autoresponder to:

- deliver giveaways
(like this course) to your website visitors

- publish your newsletter

- market products and services by building
an opt-in List that you own and control

- provide information,updates and new offers
to your subscribers

Autoresponders have become an essential marketing tool,
and their use is likely to increase as more and more businesses
automate.
Also you don't need a website to take advantage
of autoresponders.

1) They drastically reduce the amount of work you
do.

2) They reduce the possibility of sending out the
wrong reply to the wrong address.

3) They do not rely on a person being at work at a
certain time to send out email.

4) They allow you to make follow-ups efficiently.

5) They give you more time to concentrate on
promotion and marketing.


For your website success, we recommend that you follow
the link below to obtain the benefit of automating
your follow-up and List Marketing:

http://www.adlandpro.com/cmd/process.asp?par=386298_F2
To read abut our system go here.
http://responders.adlandpro.com/?ref=386298

You will be able to:

- create unlimited message sequences

- import and export contact addresses

- manage all functions with your own control panel

- create website subscription forms

- create subscription popups

- build, own and control your own subscriber lists

- respond to all enquiries and visitors promptly
(even when you are not online!)


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===================
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These apparently harmless sites, when done correctly
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LIST BUILDING
=============

Every successful marketer will tell you that the
most valuable asset that you can develop online
is your own mailing list(s).

AND, the more targeted that your lists are will be
reflected in the results you get from a List.

Building a list, however, takes time if you want to
have a list of value
- rather than just numbers of email addresses that
are untargeted and largely unresponsive.

If you are building your list on the basis of a
Newsletter or Ezine that you write and publish
you must be able to devote regular time to it
and provide your readers with content of value.

What if there was an easier way to build an
opt-in list based on a newsletter that:

- was written for you....

- was available for 3 targeted audiences....

- contained your advertisement....and,

- was sent to your subscribers for you?

Website Success is partly about making it easy
on yourself and working smart.
Don't reinvent the wheel!

During this course we will introduce you to many
resources and services that make it possible for
you to be "up and running" without all the time,
learning and development required for you to
achieve a comparable product, resource or service
on your own.

This Opt-in List Builder could possibly be
the most valuable tool to contribute to
YOUR website success.

The Opt-in List builder gives you 3 newsletters
targeted to audience topics of:

1. Marketing & Promotion

2. Internet Business Building

3. Free Stuff Resources

All three lists are completely turn key. We do all the work.
We provide the content and do the mailings.
Your own job is to bring in subscribers using our custom
subscription scripts.
As an added bonus, every newsletter going out will have
your custom ad inside.

It doesn't get any easier.
You build your opt in list and we do all the hard work.

This is STEP 2 in your Success Course
- Place the subscription code on your webpages
- Create the ad you want to go out in the newsletters
- Build your targeted list on automatic

http://www.adlandpro.com/cmd/process.asp?par=386298_F1



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In tomorrow's lesson we are going to show you how
your website hosting can mean the difference
between success and failure!

Take care,

Bogdan,

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Copyright 2004 AdlandPro