ji,
Entrepreneurship is not about taking risks, but managing
them. A profitable AdWords campaign is exactly that -
You, Google and your customer are all taking
a risk. When you give the people what they want, risk is
exchanged for reward and everyone moves ahead.
The same problem comes up when you split-test pages
on your website. Sometimes the old one is worse than the
new one, not better. Which is why Bryan and I have started
interacting with visitors live as we make changes. There are
always unanticipated consequences of every action, and
when we dialogue with visitors live there are no surprises.
The sales funnel gets better with no risk of going backwards
in the middle.
In Ari Galper's case, sales conversions increased 10X.
This was no accident, either. Ari knew something that the
rest of us just didn't know.
What did he know that we didn't? Watch Ari's free video
at www.AriChatwise.com.
To Your Success,
Perry Marshall
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