Saturday, 28 February 2009
Google's supplemental
Hi Nji
The success of SubmitYOURArticle.com meant our service had its own
in-built Achilles' heel.
While we attempted to quite honestly limit our client base in order
to maintain the effectiveness of article marketing for our existing
clients, various copycat services began to spring up, and this
ultimately led to a huge wave of article marketing.
Fortunately for our clients, this meant not just a huge number of
new people submitting articles, but also large numbers of people
setting up article directories to take advantage of all the content
that was now so freely available.
This meant we could gain ever greater exposure for our own clients
and maintain the value of the service.
However, there were now far more sites displaying exactly the same
content as lots of other sites.
There are now literally thousands of articles out there, all
displayed in exactly the same way on hundreds of different web sites.
Now this isn't a problem in itself, the more times your article is
displayed, the more links you have, the more readers you're going
to have, and ultimately the more click-throughs you get to your web
site.
So all well and good, in theory ... except for the search engines
this meant they had a bit of a problem. (Sorry, Google!)
SEs like Google now had hundreds of pages in their listings that
displayed the same content as hundreds of other pages, and this
gave no particular value to their customers, the search engine users.
For example, SEs would now be far more likely to display the same
content from different sites for the same user query, which
wouldn't make them too popular with their users - which is after
all who they serve.
Really, one page with the new content on was enough, most of the
other pages could be relegated to a supplemental index, with any
Page Rank removed.
And this is exactly what they did.
From their point of view, it makes sense doesn't it?
But it meant the other pages displaying the same content lost value
(most of the time their Page Rank would be zero), and so the link
back to the author's site lost value too.
This is duplicate content detection at work.
But what if there was a solution to fix it?
Learn more at http://www.submityourarticle.com/main1.php
The success of SubmitYOURArticle.com meant our service had its own
in-built Achilles' heel.
While we attempted to quite honestly limit our client base in order
to maintain the effectiveness of article marketing for our existing
clients, various copycat services began to spring up, and this
ultimately led to a huge wave of article marketing.
Fortunately for our clients, this meant not just a huge number of
new people submitting articles, but also large numbers of people
setting up article directories to take advantage of all the content
that was now so freely available.
This meant we could gain ever greater exposure for our own clients
and maintain the value of the service.
However, there were now far more sites displaying exactly the same
content as lots of other sites.
There are now literally thousands of articles out there, all
displayed in exactly the same way on hundreds of different web sites.
Now this isn't a problem in itself, the more times your article is
displayed, the more links you have, the more readers you're going
to have, and ultimately the more click-throughs you get to your web
site.
So all well and good, in theory ... except for the search engines
this meant they had a bit of a problem. (Sorry, Google!)
SEs like Google now had hundreds of pages in their listings that
displayed the same content as hundreds of other pages, and this
gave no particular value to their customers, the search engine users.
For example, SEs would now be far more likely to display the same
content from different sites for the same user query, which
wouldn't make them too popular with their users - which is after
all who they serve.
Really, one page with the new content on was enough, most of the
other pages could be relegated to a supplemental index, with any
Page Rank removed.
And this is exactly what they did.
From their point of view, it makes sense doesn't it?
But it meant the other pages displaying the same content lost value
(most of the time their Page Rank would be zero), and so the link
back to the author's site lost value too.
This is duplicate content detection at work.
But what if there was a solution to fix it?
Learn more at http://www.submityourarticle.com/main1.php
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